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Divage, brand of make-up and fragrances, will attend the Beautyworld Middle East exhibition, one of the most important International fair in the Middle East dedicated to the world of Beauty.
On this occasion, Divage will present its on-going collection which boasts more than 450 references covering all make-up segments: eyes, brows, nails, lips, face, fragrances and accessories plus the coming launches and new one-shot collections which will enrich its portfolio.
As new products Divage will present:
Focus on limited editions amongst which:
#TAKEMYHAND is the first capsule collections, dedicated to a new line of gel effect nail varnishes. The UV Gel Lux, which enrich the Divage nail world. Six Varnishes and a Top Coat with a revolutionary professional formula in gel, perfect for ultra-shiny nails with a super glossy finish. The colour palette ranges from pastel shades to strong colours, giving an intense and even effect from the very first coat and drying in record time.
#METALLIC VIBES is a collection that audaciously interprets the metallic trend, playing with magnetic and super pigmented colours: the Everlasting nail varnishes, Metallic Glow eyeshadows and the Metal Glam liquid lipsticks, interpret nails with vibrant and intense force, luminous and bright eyes and lips in dazzling shades.
The choice to focus on new products and mini-collections is part of a wide strategy, which, among others, aims to lead the brand closer to the daily needs of women and be perceived as a true Beauty Consultant.